Americans are very busy and only stop for something if it instantly catches their attention or seems to have a self-benefit. With so many media choices available, Lifeword tries to break through the clutter to catch the listeners attention long enough to deliver an evangelistic message. American cultural references, humor, and news are a huge part of the one-minute radio broadcast. This program also serves as a pattern and idea starter for dozens of programs produced in other languages.

Website

www.lifeword.org

Speakers

Donny Parrish Rick Russell

Parent Organization

Lifeword Media Ministries

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