"All we can do is do our best in producing quality content, make sure the broadcasts go out, and it's the Holy Spirit who convicts the hearts," explains TWR's Ethan Koh on today's Footsteps.  That's the approach that every Christian broadcaster should take.  Remember, Jesus told His disciples that the coming Holy Spirit would "convict the world concerning sin and righteousness and judgement" (John 16:8, ESV).  Pastor and theologian Mark Dever puts it this way:

"In our evangelism we must be partners with the Holy Spirit, presenting the Gospel but relying on the Holy Spirit of God to do the true convicting and convincing and converting."(1)

So at TWR, we use mass media to distribute the Gospel, and then we excitedly wait for Almighty God, through the work of the Holy Spirit, to bring eternal salvation to our listeners.

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1. Mark Dever, Nine Marks of a Healthy Church (Crossway, 2000), 16.