During my four decades in Christian broadcasting, I've learned a few facts about radio listenership.  For instance, here's one certainty--a huge audience doesn't translate into a large response from that audience.  What do I mean?  Even if a radio station has thousands of listeners at a particular moment, only a handful of those listeners will EVER call the station or visit your station's website ... unless ... you are conducting a contest or giveaway!  

On today's Footsteps, New Life Africa Networks' Roger Lonnquist takes us to an undisclosed African country and shares the story of a T-shirt giveaway.  Did it work?  You need to listen to today's episode.

Click here for a link to New Life Africa Networks

Click here to listen to Footsteps' Latest Program

Click here to visit Footsteps

(Photo of Roger Lonnquist)