One-third of our radio audience does not know Christ, or so I've heard throughout my career in Christian radio.  Assuming that statistic is accurate, and I have no reason to doubt it, then Christian radio stations have a significant portion of their audience who at least must be curious about God.  So, how do we reach these non-believers?  Esteban Larrosa of RTM Uruguay says we must "cross the bridge" and engage these people who will never be willing to visit our churches.

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(Photo of Esteban Larrosa of RTM-Uruguay and Andy Napier)