The Back Door
If you've ever watched The Andy Griffith Show, you've probably noticed that Andy's closest friends enter his home through the back door and go straight into the kitchen. That's the approach that TWR's national partner in Germany, ERF, uses in introducing listeners to Jesus. Through one of their radio channels, ERF-Pop, they first build a long-lasting relationship with listeners, then as ERF's Markus Mueller puts it, "It's more or less coming through the back door into their house and saying, 'Hi. We are here. How are you doing?'" I hope you'll listen to today's Footsteps to hear how this strategy is working.
Click here to watch a video about knowing God
Click here for a link to ERF in Germany
Click here to listen to Footsteps' Latest Program
Click here to visit Footsteps
(Photo of ERF's Markus Mueller, photo courtesy of ERF)
