According to Remis Jucevicius of GNC in Lithuania (TWR's national partner in Lithuania), "I think what people are looking for, first of all, [is] integrity." As Christian broadcasters, Bible teachers, and pastors, God has given us a platform of public ministry, and it's extremely important to show integrity in both the way we handle Scripture and in the way we conduct our personal lives. The Apostle Paul gives this admonition to Titus: "Show yourself in all respects to be a model of good works, and in your teaching show integrity, dignity, and sound speech that cannot be condemnded, so that an opponent may be put to shame, having nothing evil to say about us" (Titus 2:7, ESV). That is obviously great advice for all believers.
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(Photo of Remis Jucevicius and Andy Napier)