ROCK is a double acronym: 1. Relief, Opportunity and Care for Kids. ROCK International is a channel for holistic care for the short-term, long-term, and eternal needs of children in neglected areas of the world. We call this side of ROCK: ROCKids. 2. Resources Of Crucial Knowledge. ROCK International is a source for multi-language media tools that tell and explain the gospel chronologically in a worldview-appropriate way. We call this side of ROCK: ROCK Resources.