Evangelism is first and foremost about loving people the way God loves them and then sharing the message of God's redeeming love with them. In terms of church planting Craig Ott emphasizes that loving people means understanding them and their belief systems and also developing relationship with them. People are not objects or targets. They are people worthy of love, respect and time. In this section of the lecture Craig Ott also answers the question about the time a person is born again. Some people have dramatic conversion experiences, but for many people it is not so clear cut.
This program is already assigned to that list.