Launching is the most exciting phase. This phase consists primarily of the pioneering ministries of evangelizing and discipling. In this section of the lecture "Development Phases of Church Planting" Craig Ott emphasizes how important it is for the church planters to use methods that are easily imitated and reproduced by the local people. During the establishing phase the first fruit of progress are experienced as the local believers are formed into a functioning congregation of worshippers increasingly living out kingdom purposes. The teacher thinks that it is the most critical phase, because the DNA of the church is determined, and patterns for ministry are formed.