The repetition of a name indicates great urgency paired with affection and intimacy. Jesus gently reminds Martha that our first duty and highest privilege is to humbly listen to Him. We often live shallow lives because we neglect the discipline of listening to Jesus through His word. Like Joshua, let us say to the Lord, "What does my lord say to his servant" Joshua 5:14 (ESV)
This program is already assigned to that list.